Award Winning Hotel Website Solutions
Expand your online presence and drive direct bookings
In today’s highly competitive hospitality market, a hotel website can inspire travel and instill confidence. It can serve as a gateway for open communication between the brand and guests and drive an efficient booking journey. Built exclusively for hotels, Amadeus’s award-winning Website solutions create exceptional customer-facing sites aimed to maximize conversions and gain guest loyalty, all in a beautiful, high-performing design.
Hospitality-Specific Design and Data Management
Amadeus Hotel Website Solutions provide a highly secure, closed source Content Management System (CMS) that was built specifically for hoteliers. In accordance with the latest industry best practices and digital trends, our hospitality-specific websites reduce the number of steps in the user journey and yield more rapid decision-making to entice and enable faster conversions. And with our module-based approach to data storage, hoteliers gain fast, efficient management of website data, which is particularly effective for multi-property groups.
On this page you'll find:
Key Features
Conversion-Focused Architecture, Capabilities, and Services
- Drive direct bookings with dynamic lead rates and an integrated eCommerce ecosystem, supported by our iHotelier Central Reservation System (CRS) & Guest Management Solutions (GMS)
- Seamlessly drive guests from the research phase to the onsite point of purchase with upsell and enhancement opportunities at every step
- Increase web optimization and conversions with dedicated Search Engine Optimisation (SEO) services from global experts
- Increase customer engagement internationally through a multilingual content delivery network
Dynamic Content Management
- Quickly and easily make changes as frequently as needed with our user-friendly, self-service CMS
- Offer comprehensive information by linking pop-up banners to corresponding landing pages, promotions, and offers
- Efficiently communicate any precautionary measures that are taking place on-property with Amadeus Websites’ multifaceted design and communication features
Innovative, Award-Winning Design
- Leverage our team of hospitality website specialists and design experts that won 22 website design awards in 2019
- Increase visibility with an innovative, mobile-first responsive design
- Complement website design and stand out from the competition with video-enabled sites that reinforce the hotel’s brand identity, increase sales and boost conversion
SEO Essentials
Ensure you’re visible at the right place at the right time
Leverage built-in SEO capabilities and dedicated services to ensure your website is properly optimized, crawlable by search engines, and conforms to best practices in the digital space.
Targeted SEO Strategy
- Online presence analysis, strategy definition and keyword research
- Text and video meta content creation (titles, h1, meta description, alt tags)
- Internal linking and content optimization
Technical SEO
- Schema mark up (Hotels specific)
- Friendly URL structure
- hreflang attribute, robots.txt, canonical tags
Launch Support
- 301 redirection strategy
- XML sitemap & crawlability
- Webmaster tools submission on Google Search Console & Bing
Performance Management
Constant touchpoints to monitor your website’s performance
Maintain ongoing performance visibility and optimization with the help of Amadeus website experts, reporting tools, and services.
- Kick-off and website planning with a dedicated account manager
- Monthly reporting from dedicated account manager with actions and recommendations
- Quarterly calls to review dashboard metrics and ongoing strategy
- Onsite optimization – up to 4 pages quarterly
- Ongoing audit and resolution of 301 redirects and broken internal links
- Semi-annual alt tag optimization
- Schema mark-up provision
Video Hosting & Integration
Add videos to your website and booking engine that are fast, friendly, and effective
Take advantage of our seamlessly integrated multimedia features to better attract, entice and convert more profitable bookings.
- Integrate room category videos within the website and booking engine to increase conversion and encourage upselling
- Leverage the integrated SEO capabilities of our video player to ensure the maximum exposure of your brand
- Ensure that they can be crawled by search engines and traffic is directed to your website with videos coded with meta and schema data
Key Benefits
- The easiest and fastest way to build your website, right in the browser
- A high-converting website that highlights your unique property and builds your brand
- Content optimized across devices through responsive design
- Full control over your own website and content
Work Smarter, Not Harder
ADD PAGES WHEN YOU WANT
New restaurant to add? New spa being built? Event to promote? With the power of Amadeus Web Solutions’ built-in page templates, you can do it quickly and easily on your own.
EDIT IN YOUR BROWSER
You can edit and publish pages easier than ever. Update your restaurant menu, add a new room, delete a promotion — you can do it all and make it the way you would like it.
ADD AND UPDATE PHOTOS
Add and crop photos with speed and ease. Delete the ones you don’t want and upload the ones you do. Amadeus Web Solutions will help you with the layout.
LANDING PAGES WHEN YOU NEED THEM
Need to quickly create a landing page for a group event, special offer or special event? You won’t have to wait; you can create a landing page when you need it and take it down when you don’t.
Amadeus Integrated Booking Suite
Web + Reservations + Guest Management
Discover the power of integrated solutions with the Amadeus Integrated Booking Suite – the industry’s only end-to-end eCommerce solution. Learn how this exciting platform combines the power of our award-winning websites with our industry-leading iHotelier® Central Reservations System (CRS) and Guest Management Solutions (GMS). Increase conversion, drive higher revenue, and personalize the guest experience at every step with the Amadeus Integrated Booking Suite.