After more than a year affected by the COVID-19 pandemic, online original production rose to new heights in 2022 with a total of 4,878 hours across 1,752 titles released; Netflix alone produced 3,531 hours across 935 titles. The proportion of Netflix’s original hours from outside the US increased to 62% after hovering steady at around 55% in the three previous years.
The new edition of this annual report summarizes first-run original content launched in 2022 by the world’s leading online video platforms. For the first time it estimates the value of investments by all of the global players.
Online Original Production – 2022
The Analyst Team
Tim Westcott
Practice Lead, Digital Content & Channels
Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
Tim joined Omdia’s predecessor company Screen Digest in 2004, where his areas of focus included TV production, animation, sports rights, and public broadcasting. He has also edited more than 100 editions of the monthly Media and Technology Digest (formerly Screen Digest). Before that, Tim worked at the European Audiovisual Observatory in Strasbourg, France, and in a variety of journalism roles, including the Financial Times Group, EMAP (now Ascential), and Television Business International. Tim holds a Master of Arts (Hons.) degree in English literature from Trinity College, Cambridge. He holds dual UK and French nationality and is based in London.
Matthew Evenson
Senior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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