Sarah Lograsso

Subject Matter Expert: Interior Design, Residential + Commercial Exteriors, Architectural Stone Veneer, Outdoor Living, Biophilic Design

“Residential design is dynamic, expressive and quintessentially personal, not only for homeowners but also for the professionals who help to embody and empower their diverse lifestyles.- Sarah Lograsso

Take a Look

As a Building Products industry influencer and thought leader who spearheads new product development and manages the marketing, advertising and promotion of multiple leading brands, Sarah is a skilled communicator and has worked with a number of media outlets during her 15+ year career.

Here are a few video highlights from recent brand partnerships and product announcements:


Potential Story Angles

Sarah is available for on-camera, phone and email interviews, as well as editorial/production team briefings, podcasts, and writing as a contributor. Here are some of her favorite topics and trends:


Like a phenomenal musical arrangement, which includes intricate layers of artistry and harmony, design allows each individual to divine their own interpretation and be impacted.” - Sarah Lograsso

Biography


As Director of Marketing and Product Management for the Westlake Royal Stone Division, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while also developing tools and merchandising for the commercial success of the multi-brand portfolio. By delivering a steady stream of compelling articles, interviews and technical resources to the market, Sarah has also established herself as a subject matter expert and industry thought leader.

Her expertise and industry acumen are founded on more than 15 years of experience in the manufactured stone veneer and outdoor living products categories. Prior to joining the stone industry, Sarah honed her talent as a designer in custom residential and model home design, where she was responsible for identifying and leveraging trends while refining the aesthetic appeal of a variety of home spaces. Since joining the stone industry more than a decade ago, she has worked with passion to transform the look and feel of decorative, manufactured stone by providing distinctive creative direction throughout the product design process. She has also worked diligently to enhance the prestige of the category through various marketing and promotional efforts targeted at masons, builders, designers, architects and consumers.

To keep her finger on the pulse of emerging trends and the biggest “asks” of tomorrow, Sarah works closely with colleagues on the sales and product management teams, as well as industry influencers and other trendsetters in color and design. By collaborating across this wide network of stakeholders, she is able to build and spearhead strategies that will elevate each brand’s presence in the market while concurrently promoting the Westlake Royal Stone Division as a sought-after source for cladding solutions and forward-looking industry leadership.

The Westlake Royal Stone Division consists of five powerful brands: Cultured Stone, Eldorado Stone, Dutch Quality Stone, StoneCraft Industries and Kindred Outdoors + Surrounds.


Contact Information

Call: 425.864.3868
Email: slograsso@westlake.com
Click: Connect on LinkedIn


Fun Fact

Sarah has a unique Starbucks order that took our team a long time to pin down. Here's what speaks to her taste buds:

Venti Iced Doppio Espresso with
2 pumps of white mocha, extra ice + nonfat milk

Get in touch!

Jessica Sepic, Account Manager
916-285-9835 | jessica@merlotmarketing.com


Chad Riley, Account Supervisor
916-285-9835 | chad@merlotmarketing.com