GLAAD is rewriting the script for LGBTQ+ acceptance, ensuring that the LGBTQ+ community is represented accurately in media.
Learn MoreThrough subsidized trainings, Safe Bars promotes LGBTQ+ inclusion in the craft beer industry. Their goal is to educate craft beer professionals on bystander intervention and other crucial principles, building a more inclusive environment. Sam is committing $100K to support trainings in bars and craft breweries nationwide. We encourage all craft breweries to sign the Safe Bars Safe Space Pledge to create safe, welcoming spaces for all drinkers.
Learn MoreCreating a safe space is a continuous action that occurs all year round — not just during Pride season. With Safe Bars, your guests, staff, and communities will not only feel at home, but also treasured and welcome! We’ve partnered with Safe Bars to make active bystander training discounts available for 25 lucky breweries and taprooms that are committed to honoring and protecting their LGBTQIA+ staff and guests.
Apply Here
Light & refreshing wheat ale that reflects the change needed to drive the growing inclusion in craft beer. Featuring hints of hibiscus and yuzu with prickly pear creating a bold pinkish hue.
Samuel Adams is excited to work with artist Chloe Lee to bring Love Conquers Ale to life across posters, can holders, and other mediums. Look out for a custom mural at our Cincinnati Taproom later this year.
www.chloeleeart.com | IG/Twitter : @chloeleeart
Samuel Adams is proud to work with many critical partners in building effective, long term, and authentic change. Samuel Adams’ internal network, Labels OUT has been integral bringing Love Conquers Ale to life. Starting in 2017 Labels OUT has been a driving force behind bringing our values into all that we do.
The Equality Act is Federal Legislation that would provide the same basic protections to LGBTQ+ individuals as provided to other groups under Federal Law. Samuel Adams is proud to have signed The Business Coalition for the Equality Act based on us living our values as it protects our LGBTQ+ coworkers and consumers.