On June 14, 2021, Hard Rock turned 50, and that doesn’t happen every day. To mark this monumental anniversary, we unveiled a new campaign built on the principles that have guided Hard Rock since the beginning, yet provides a fresh perspective and call out to our fans. As we look ahead, we aim to galvanize and inspire our guests around the world. We are asking them to unite, to inspire others, to embody values that define an icon. Join us in our call to LIVE GREATNESS.
5 decades of music, fun, good food and one of a kind memories shared by our staff and fans. 50 years is a great milestone. Discover the moments that have charted our path.