BelleHarvest: Sustainability, Convenience and Elevated Experience

Belle Harvest ProducePack

BelleHarvest transforms industry packaging with a unique, 100% recyclable, and sustainable produce carton

 

BelleHarvest is a Michigan-based apple distributor with over 50 years of experience getting apples from the field to store shelves. Pursuing their commitment to sustainability and healthy eating, BelleHarvest partnered with Graphic Packaging International to create new produce packaging that is functional, aesthetically pleasing, and 100% recyclable.

BelleHarvest: Sustainability, Convenience, Elevated Experience

Challenge
  • Design
    Offer convenience, functionality, and product differentiation
  • Graphics
    Command in-store attention and convey product information
  • Performance and Sustainability
    Offer an alternative to traditional plastic packaging that is also functional and can hold up to storage and transport
Solution
  • Custom Grab-and-Go ProducePack™
    With comfortable handle, viewing window for product visibility, and space for brand messaging
  • Colors and Illustrations
    Elegant litho printed illustrations and brand messaging
  • 18pt AquaKote™
    Selected for strength, performance in high moisture environments, and 100% recyclable
Results
  • Easy-to-pack carton with auto-bottom construction
  • Convenient design for busy consumers
  • Beautiful color schemes help each apple variety stand out. Bold brand messaging makes it easy to see BelleHarvest’s value propositions
  • Paperboard solution withstands humid storage environments, protection from bruising, and  is made from a plant-based material that is 100% recyclable

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