As states and countries roll out and update privacy regulations, the time is now to future-proof your product design. Mediavine's Director of Product Management, John Rosendahl, will deliver a keynote about building trust in a transparent age at this year's Product-Led Summit, hosted by the Product-Led Alliance. #productinnovation #pledvegas
Mediavine
Technology, Information and Internet
New York, NY 48,322 followers
Mediavine is a leading programmatic ad tech partner helping independent publishers build sustainable businesses
About us
Mediavine is a leading ad management partner for 10,000+ sites specializing in helping both publishers and advertisers flourish in the digital landscape. We’re Great Place to Work certified and an Inc. 5000 company. And we represent 77% of diverse-owned independent websites according to a recent Jounce Media report. Why Choose Mediavine? Programmatic Expertise: Our experts possess in-depth knowledge of the programmatic ecosystem and the private marketplace. We were the first to fully adopt Server-to-Server Header Bidding and to integrate with OpenPath. Personalized Campaigns: We take the time to understand your brand and objectives, crafting bespoke strategies to maximize your ROI and drive exceptional performance. Through Uplift, we’re able to help your brand action its commitments to diversity, equity and inclusion at scale. Cutting-Edge Technology: Success in programmatic advertising demands staying ahead of the curve. With Grow, we’re leveraging the latest identity solutions and first-party data innovations, ensuring your message reaches the right audience when they’re ready to convert. What Sets Mediavine Apart? Continuous Advancement: In an evolving programmatic landscape, stagnation is not an option. We deliver innovative ad tech solutions that make an impact for both media buyers and publishers. User-Focused Approach: Our ads integrate seamlessly into publishers’ sites. By maintaining a positive user experience, we enable advertisers to reach and engage desired audiences. Join Our Vibrant Team For talented professionals seeking a career in ad tech, Mediavine is the place to be! We foster an inclusive and dynamic remote work environment that encourages innovation and professional growth. Let’s Connect Our unwavering commitment to building sustainable businesses for independent publishers sets us apart. Whether you're a media buyer seeking unrivaled programmatic expertise or a professional searching for a rewarding career, Mediavine welcomes you.
- Website
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https://www.mediavine.com
External link for Mediavine
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Programmatic Advertising, Ad Technology, Digital Advertising, Product Development, and Advertising
Locations
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Primary
Get directions
159 W 25th St. Suite #427
New York, NY 10001, US
Employees at Mediavine
Updates
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We were thrilled to sponsor this week's Jounce Media SPO Summit. Conversations centered around walled gardens versus the open internet and how the buy- and sell-sides can come together to create a better, more efficient programmatic industry. Thanks, Chris Kane, for an excellent event! Our revenue team is already looking forward to the next one.
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"The open web is not an immeasurable place. Therefore, we need to endeavor to find an agreed-upon measurement framework to keep advertising dollars supporting content creation while meeting brand expectations." Mediavine SVP of Monetization and Business Strategy, Amanda Martin, shares how the buy- and sell-side can come together to advance the open internet in her latest article for The Current. https://lnkd.in/e2t97jQ7
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We’re here to advocate for independent publishers and help creators build sustainable businesses. It’s the core of what we do and who we are.
Co-founder & CEO @ Mediavine | Programmatic Advertising Pioneer | Ad Tech | SEO | First-party Data | Digital Advertising | Website Monetization | Full-Service Ad Management For Content Creators
Changes to the Google search algorithm have caused independent publishers across the web to lose drastic positioning in search results, often overnight. The search results now seem to favor sites owned by media conglomerates and forums, which is a disservice not only to content creators, but internet users in general. To state unequivocally: Independent publishers drive the open internet. Google doesn't have a search engine if there's no open internet.
Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
adexchanger.com
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As part of our commitment to leading the charge for sustainability in digital advertising, we're thrilled to announce our membership in Ad Net Zero. As one of the first publisher partners in this trade group, we're committed to measuring and reducing our carbon footprint and promoting sustainability across the entire industry. Learn more about our partnership and commitment to a greener future here: https://bit.ly/3Wr9pEL #AdNetZero #Sustainability #DigitalAdvertising
Mediavine Joins Ad Net Zero to Accelerate Sustainability Progress in Ad Tech - Mediavine
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Mediavine is proud to be a Premier Sponsor for the inaugural Jounce Media SPO Summit this Wednesday. We look forward to a candid conversation between the buy- and sell-sides about the state of the open internet.
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Our Director of Social Impact - Community Engagement, Danielle Speisman Owens, spent last week in Palm Springs at the #BenevityLive Conference! Known as the corporate purpose event of the year, the week was full of collaborative sessions and fostering connection among a group of passionate change makers, celebrating the significant — and measurable — impact corporations can make when they invest time and resources into philanthropy and nonprofit organizations doing the transformative work among communities in need. #SocialImpact
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We are thrilled to be a finalist in the 2024 Digiday Media Awards in both the Best First-Party Data Strategy AND Most Committed to Sustainability categories. Signal loss and addressability are major concerns for buyers and publishers alike, and sustainability is a concern for everyone! We’re proud of the work we’ve done to create an industry-leading 1PD solution AND to drive a more sustainable programmatic ecosystem. Congrats to the Mediavine teams who have worked diligently to ensure the best solutions are in place for our creators, our advertising partners and our planet. Please join us in celebrating the other finalists: https://bit.ly/3UGQuEI #firstpartydata #identitysolutions #sustainability #sustainableadvertising
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Are you at #PrebidAscent? Mediavine's Amanda Martin and a panel of experts discussed identity solutions in the programmatic landscape from the main stage. Grab a cup of coffee and join in the conversation by giving us your thoughts on the current state of IDs in the comments below.
Next up at the main stage is our panel: The Current State of ID's. Jake Abraham, CCO at Audigent will be speaking with Davide Rosamilia, VP of product at ID5.io, Samantha Jacobson, CSO at The Trade Desk, Matthew Rooke, Revenue Solutions Lead, EMEA at Magnite and Amanda Martin, SVP, Monetization & Business Strategy at Mediavine. In a post-cookie world, the role of unique identifiers is more important than ever in delivering addressability, targeting and measurement. Hear from the leaders in that space on what's happening, where it's going and everything else you need to know. #PrebidAscent
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What's your take on the current state of IDs in the programmatic landscape? Mediavine's SVP of Monetization and Business Strategy Amanda Martin will join a panel of experts from Audigent, ID5.io, The Trade Desk and Magnite discussing all things identity at #PrebidAscent. Be sure to check out the session if you're attending Prebid.org's inaugural European summit and drop your thoughts below.
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