New & Emerging Brands Program

KeHE ELEVATE™ nurtures leading-edge brands to maximize their growth and success.

As part of KeHE’s commitment to innovation and speed-to-market, the KeHE ELEVATE™ program supports our retail partners by continually foraging for early-stage brands and curating a dynamic brand portfolio to augment their assortment. The program is not only built to fulfill consumer’s desire for innovation but also enables brands to partner with us to develop and reach their full potential and better serve the demanding marketplace.

The high-touch program provides brands with a platform for growth, allowing them to flourish and reach more shelves nationwide. KeHE’s Category Management acts as trusted advisers, educates brands on the evolving landscape and propel sales & points of distribution through the program.

The network of brands is designed to be small and intimate, not exceeding 200.