Data-Driven Personalization Powering the Customer Journey
At the center of our revolutionary Apollo® Customer Experience Platform, Apollo Sites’ advanced technology creates a consistent experience from your website to the showroom floor. Its innovative design and seamless DMS integration curates a personalized retail journey for every customer, boosting transactions and enhancing customer satisfaction.
The Fastest-Growing
Dealer Website Platform
Market Share Growth
Website Growth
Sales Leads
Consumer Actions
Avg. Transaction Rate
Features You’ll Love
One Integrated Platform.
One Connected Experience.
The Apollo Customer Experience Platform (CXP) seamlessly integrates your website with your digital advertising and retention strategies. The comprehensive retail solution delivers a consistent, personalized experience designed to build consumer trust and maximize ROI.
Personal Websites
Amazon-like shopping experiences.
One website, two experiences. Just like Amazon, customers can choose to utilize your public website or log in for a customized retail experience tailored to their unique customer profile.
Powered by your DMS. Apollo seamlessly integrates with your DMS, harnessing your first-party data goldmines to create personalized websites for each customer.
Personal vehicle details. When a customer logs in, they are greeted with their name and current vehicle details, including their current payment, pay-off, mileage, trade value, open recalls, and complete service history with your dealership.
Dynamic website banners. Enjoy automated banner updates that dynamically reflect each customer’s shopping activity and your latest specials—no manual intervention required. Plus, when a shopper returns to your website, their last viewed vehicle takes the spotlight in the banner, ensuring a personalized and enticing experience every time they visit.
Upgrade customers to their next vehicle. With Upgrade Matrix®, our patented trade pattern prediction tool, you can predict and promote a customer’s next vehicle with 85% accuracy.
Make scheduling service a breeze. Proven to generate 4x the number of service appointments as the leading 3rd party providers, Apollo recommends relevant services for every customer based on their unique service history and activity status with your dealership. Customers can apply coupons and schedule service with optional pickup and delivery in seconds. It’s also integrated with Xtime for automated DMS writebacks.
Transact
Frictionless digital retailing.
Digitize the car buying experience. Our digital retailing tool, Transact, is built natively into Apollo Sites, further integrating the online and in-store shopping experience. Without ever leaving your website, customers can easily check their credit, apply a trade-in, obtain financing, and even have their vehicle delivered straight to their home.
Customize payments with ease. Transact includes an advanced payment calculator, allowing customers to desk their own deal on the fly. Payments reflect current rebates, incentives, all taxes and fees, customer equity and your preferred pricing.
Pre-qualify your customers in seconds. Our credit pre-qualification tool empowers shoppers to personalize their payments with zero impact on their credit. Powered by our exclusive integration with Equifax, consumers can access preferred bank rates and terms based on tiered credit scores.
Drive more leads with online financing. Make it easier than ever for customers to obtain financing with our fully integrated financing application. Our native financing solution offers customers a streamlined and convenient way to apply for financing while shopping on your website.
Elevate the customer experience with touchless delivery. Provide unrivaled convenience for the customer with seamless vehicle delivery. Thanks to Apollo’s integrations with RedCap and Draiver, car buyers can have their new vehicle delivered straight to their doorstep for a truly frictionless end-to-end retail experience.
Assistant.AI
Guiding seamless transactions.
Introducing your online assistant. An industry first, Assistant.AI is designed to replace traditional chat tools with a more user-friendly solution for online customer service. Powered by Apollo and Google AI, Assistant.AI intuitively answers questions and seamlessly guides customers through routine inquiries like scheduling service or requesting a quote.
Serve your customers 5x faster. Customers today face frustration with traditional chat tools’ lengthy processes and lack of real assistance. With Assistant.AI’s innovative website and DMS integration, our technology can access a customer’s unique profile to personalize each interaction, providing superior service that results in a transaction in under 45 seconds.
Boost your ROI. Assistant.AI makes it easier than ever for your customers to complete sales and service transactions on your website, leading to the highest completion rate in the industry. The AI-powered assistant can even proactively pull customers into the sales funnel by starting conversations with in-market shoppers who are ready to transact.
Expert Lead Generation. Not only does Assistant.AI help you capture leads, but it also creates two exclusive new lead types for your dealership by encouraging shoppers to opt into price drops and exclusive deal notifications on their vehicle of interest. Every lead populates in the Command Center in real-time, empowering your sales and service teams with actionable insights.
SEO & Analytics
Optimized for success.
Stay top of mind every time. Our team of SEO experts enhance website performance with comprehensive optimization techniques designed to improve site speed, navigation, and search engine performance, securing top organic search placements for increased visibility and engagement.
Dynamic Model Research Pages. Approximately 50% of consumers visiting your website have never purchased your brand. Wow shoppers with beautiful OEM images and comprehensive vehicle details to assist in the vehicle research process. Serving as virtual vehicle brochures, these pages highlight model features, showcase trim levels and paint options, and even include vehicle walk-through videos. They also feature exclusive Model Release pages for major new models before their official launch.
Link Building
Implement white-hat link building efforts and ongoing acquisition strategy adjustments inclusive of competitor link profile analysis, offline activity recommendations, and more.
Local Listing Distribution
Sync local listings across 70+ citation sources, correcting duplicates and suppressing them for increased visibility in local searches, driving nearby customers to your business.
Citation Building & Optimization
Create comprehensive listings and citations with updated photos, descriptions, precise categories, and full feature utilization. Utilize Google Business Profile postings to enhance brand awareness and consumer trust, showcasing sales and service offers, events, and Q&A responses.
Actionable insights & reporting. Apollo Sites is integrated with Google Analytics 4 (GA4) to monitor website performance, content engagement, traffic trends, and conversion metrics. As a founding member of the Automotive Standards Council (ASC), we ensure that your website is tagged and measured to the highest industry standards. Our detailed reporting provides insights that empower data-driven decisions for SEO strategy improvement.
Command Center
Connecting the customer journey.
Meet your AI-powered lead management system. Streamline your team’s workflow with a single dashboard view that enables them to quickly gauge their top prospects, identify active shoppers, and engage new opportunities.
Gain insight into every customer interaction. The Command Center’s Customer Journey Report provides you unparalleled access to every step of the customer’s path to purchase, from email opens to digital ad engagements and website actions. This comprehensive view offers valuable attribution insights for your marketing strategies and empowers your team to personalize every interaction, ultimately boosting your ROI.
Get instant notifications for active shoppers. Improve your close rates with Apollo’s Active Shopper Alerts. Receive notifications when customers are shopping, customizing a quote, scheduling service, completing a high-cost repair order, or contacting your dealership from the website. Apollo will also notify you when customers are in positive equity, with upcoming lease, loan and warranty expirations, and more.
Improve visibility and automate lead nurturing. Apollo’s automated Deal Alerts keep you informed of changes to customer ranks, highlighting potential transactions. This proactive approach allows for strategic engagements with customers to help your sales and service teams close more deals more efficiently.
Identify your top prospects with ease. The Apollo Command Center’s intuitive scoring system contains over 25 customizable settings tailored to past buyers, service-only customers, and conquest prospects, enabling your team to effortlessly prioritize leads and automate follow-ups with your top prospects for maximum efficiency.
Seamlessly integrate with your CRM. Our lead management technology fully integrates with every major CRM, ensuring your team can confidently connect with customers through one all-inclusive platform.
Trusted by the Industry’s Leading OEMs
Real Dealers. Real Results.
Better Experience. Better Results.
See why dealers give Apollo Sites 5 Stars.
Schedule a Demo
Schedule your Apollo Sites demo today.