Fashion Icon
DJ and model

Sita Abellán is a multi-hyphenate creative icon and ever-evolving internet phenomenon who matrixes fashion, music, and digital culture into a persona unlike any other. Beginning her career in modeling, she was discovered through her content creation on Tumblr and Instagram, and has since come to prominence as a producer, DJ, fashion and jewelry designer, and stylist. In the past two years, she has launched her LGBTQ+ forward techno party series OUTOPIA, performed at major festivals and Ibiza clubs, styled stars like J Balvin and Kim Kardashian, created a jewelry line (Lilith) that’s been supported by Billie Eilish and Vogue, and collaborated with on designs with brands such as Fendi, Faith Connexion — all while becoming a mother in 2022 and having her second child this past September. On January 15, she will release her debut EP, Generacion XDISIS.