martechoutlook
Advantage Attorney Marketing: A Game Changer in Legal Marketing Space
Digital Advertising

Advantage Attorney Marketing: A Game Changer in Legal Marketing Space

Darin Swayne, President,Advantage Attorney Marketing

Customer Data Platforms: A New Tool to Unify Shopper Data
Customer Data Platform CDP

Customer Data Platforms: A New Tool to Unify Shopper Data

Ron Menich, VP, Advanced Data & Analytics, Catalina Marketing

Ad Management

Ad Management in a Fragmented Ecosystem

Chandon Jones, SVP, US Ad Operations, Kinesso

Ad Management in a Fragmented Ecosystem
Influencer Marketing

The Power of Influencer Marketing

Ali Ozbay, Regional Director of Marketing & Communications, Gulf Countries, Rixos Hotels Gulf

The Power of Influencer Marketing
Breaking Down the Key Programmatic Advertising Challenges Faced by Brands
Google Marketing

Breaking Down the Key Programmatic Advertising Challenges Faced by Brands

Stanley Lim, Head of Google Marketing Platforms Malaysia, Google

Customer Data Platform Smarter Way for a Solution- Based Marketing Approach
Customer Data Platform CDP

Customer Data Platform Smarter Way for a Solution- Based Marketing Approach

Edmund Mackey, Chief Marketing and Strategy Officer, Aptive Environmental

Direct Mail Depot: Reinforcing Traditional Mail with Modern Systems
Direct Mail Marketing

Direct Mail Depot: Reinforcing Traditional Mail with Modern Systems

Jeffrey Golderer, Director IT & Data Security; Linda Dehoust, Director Special Projects; Bob Houghton, Chief Operating Officer; and James Yamamoto, Director Client Services,Direct Mail Depot

You need an influencer strategy, even if you don't know it
Influencer Marketing

You need an influencer strategy, even if you don't know it

Kajal Narasimha, Principal, ZS Associates

How to Successfully Navigate a Digital Marketing Transformation
Ad Management

How to Successfully Navigate a Digital Marketing Transformation

Melissa Power, SVP, Director of Digital Marketing and Branding, SouthState Bank

ESG-Focused PR Practices
PR Solutions

ESG-Focused PR Practices

Amanda Chong, Vice President Corporate Communications & Branding, Wasco Energy Group of Companies

Direct Mail Marketing Still Has A Place in The Modern Marketing Mix
Direct Mail Marketing

Direct Mail Marketing Still Has A Place in The Modern Marketing Mix

Matthew Seymour, VP of Marketing, Hyperion Materials & Technologies at Hyperion Materials & Technologies

Social Media Management

Social Media as an Effective Marketing Strategy

Anna Davies, Head of Marketing and Communications, at Thomas Frank

Social Media as an Effective Marketing Strategy
Google Marketing

Merchynt: Where Innovation Meets Optimization

Justin Silverman, Founder and CEO,Merchynt

Merchynt: Where Innovation Meets Optimization
MarTech Startups

Women Founders and the Evolving Startup Space

Isabelle Persson, Head of Investments and Partner, Expert DOJO

Women Founders and the Evolving Startup Space
Direct Mail Marketing

How to Make the Most Out of Direct Marketing for Businesses?

Micah Foster, Manager of Insightful Direct Mail Campaigns, Bank of America

How to Make the Most Out of Direct Marketing for Businesses?
Unlocking Data-Driven Creative in Travel Marketing
Data-Driven Marketing

Unlocking Data-Driven Creative in Travel Marketing

Doug Park, Vice President, Ad Operations, Expedia Group Media Solutions

Present Multichannel Marketing Landscape
Multichannel Marketing

Present Multichannel Marketing Landscape

Jaslyin Qiyu, Senior Vice President, Head of Client Marketing and Digital Channels at Citibank Singapore

Direct Mailing

Gunderson Direct: Leveraging Direct Mail for Personalized Marketing

Mike Gunderson, Founder and President,Gunderson Direct

Gunderson Direct: Leveraging Direct Mail for Personalized Marketing
Marketing Automation

Beyond the Buzz: Navigating the Future with Advanced Marketing Automation

Diana Pearson, Director of Marketing Automation and Technology at Paysafe

Beyond the Buzz: Navigating the Future with Advanced Marketing Automation
Recent Trends and Challenges in Marketing
MarTech Startups

Recent Trends and Challenges in Marketing

Emily Libresco, Director, Marketing & Communications, Lerer Hippeau

Branding in PropTech: Standing out in a User Centric, Data-Driven World
Data-Driven Marketing

Branding in PropTech: Standing out in a User Centric, Data-Driven World

The Ph induropTecstry finds itself at a crossroads of rapid innovation and heightened customer expectations.

Strategically Pairing Technology with Customer Service
Customer Service Solutions

Strategically Pairing Technology with Customer Service

Reid Rose, Vice President Operations, Rinchem International, Rinchem

Navigating the Future: AI and Predictive Analytics in Marketing Automation
Marketing Automation

Navigating the Future: AI and Predictive Analytics in Marketing Automation

Barbara Puszkiewicz-Cimino, Director of Global Digital Marketing and CRM: SUMMIT One Vanderbilt, SL Green Realty Corp

Public Relations is a Lifestyle
PR Solutions

Public Relations is a Lifestyle

Julie Estrada, Director of Public Relations North America, Merlin Entertainments

Social Media Management

Making Influencer Marketing Authentic

Patrick Benson, Director - Digital, Social & PR at El Pollo Loco

Making Influencer Marketing Authentic
MARTECH STARTUPS

Marketing: How much is enough to secure sustainable growth of platform startups?

Taehun Kim, Senior Managing Director, GNTech Venture Capital

Marketing: How much is enough to secure sustainable growth of platform startups?
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