Behind the Brand
As pioneers in argan oil-infused beauty, our passion is to create luxurious beauty products that inspire confidence and empower individuality.
How It Started
Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.
Moroccanoil Treatment
Named the #1 haircare oil in the US*, our original product—and eternal best seller—offers both styling and conditioning benefits for all hair types. It also features our obsession-inducing signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.
The Brand Today
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with our signature argan oil.
Argan Oil-Infused Haircare
With a wide assortment of nourishing, antioxidant-rich hair products and collections ranging from Color Care to Repair, there's truly something for everyone. Take our Hair Quiz to find a routine that's right for you.
The Body Collection
High-performing body oils, moisturizers, cleansers, exfoliants, and hand care, all formulated with argan oil and other best-in-class ingredients (think squalane, hyaluronic acid, Vitamin C, and more).
Professional Haircolor
Our complete collection of in-salon, care-infused color delivers long-lasting results and intense shine while maintaining the integrity of the hair, thanks to proprietary technology.
Our Promises
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Hair Care Product Sales, Annual 2021