Want to be part of something big? Here's your chance.
Summit Credit Union’s Global Good Card®
3,150 Global Good Cards Opened
$191,500 Raised
As credit union employees, we experience the power of reliable, affordable financial services each and every day.
But there are millions of people who aren't so fortunate.
At Summit Credit Union, we believe everyone can be financially successful if they have the tools and resources credit unions provide. And that’s why we launched the Global Good Card: A new way to bring the credit union philosophy to life.
MAKING A WORLD OF DIFFERENCE
World Council of Credit Unions (WOCCU) is the leading international trade association and development agency for financial inclusion. Since 1971, they’ve been committed to developing and delivering innovative financial tools, technology and programs to people around the world - many of whom are getting access to reliable, affordable financial services for the first time in their lives.
Summit has supported WOCCU since its inception, and in 2016 we decided to take that relationship to a new level by creating the Global Good Credit Card.
Here are just a few examples of recent WOCCU programs
- Opening a business development center in the Philippines to help women start and grow businesses.
- Helping teens in Kenya gain the skills they need to become farmers and provide income for their families.
- Fostering efforts to create safe and affordable housing in Haiti.
- Creating a mobile app that lets credit unions in Mexico provide financial services in rural areas.
- Supporting the Global Women’s Leadership Network, through which over $1 million has been raised to advance women’s professional development.
Want to learn more about the great ways WOCCU is bringing the credit union difference to the world? Visit woccu.org.
The Global Good Card - What it is and how it works
Summit launched the Global Good Card, in partnership with World Council of Credit Unions, and committed to donate the following to WOCCU's Worldwide Foundation for Credit Unions:
- $10 for each Global Good Card opened
- 15% of all interchange fees on purchases made with the card
To generate even more funds for people in need, we've set up the program so participating members could easily make additional cash donations to the Worldwide Foundation for Credit Unions - via their rewards points.
This is one of three credit cards offered by Summit: the Global Good Card has no annual fee and members get the same benefits as our existing VISA Platinum Rewards card - plus, the satisfaction of knowing they’re doing good just by signing up and using their credit card.
“The Global Good Card was developed by Summit as another way for our members to help people throughout the world become financially self-sustaining.”
- Kim Sponem, Summit Credit Union CEO & President
people helping people
We know how much members care and that they like being part of something bigger and making a difference in the community. We believed our members would embrace the chance to help bring affordable financial services to people around the world - and they did!
"This is a great card and just one more example of how credit unions embed doing good into their operations! Thanks for all you do Summit Credit Union."
- Summit Credit Union Facebook Fan
Think of what we could accomplish if we all embrace Global Good
Our program has raised thousands of dollars in just 12 short months. Imagine the good we could help create if credit unions across the US joined together.
Help your members be a part of the world council movement for Global Good
In the cooperative spirit, Summit Credit Union, in Madison Wisconsin, is here to help interested credit unions launch their own Global Good Card program.
Count on us for materials, support, best practices and more.
MARKETING MATERIALS
Summit has a full range of templated marketing materials that we're happy to share - just plug in your logo and you'll be ready to go! Or feel free to create your own.
- Credit card program card art
- Social media posts
- In-branch graphics
- Take-ones
- Branch sales tools
- Press release
BEST PRACTICES
While implementing the Global Good Card program, Summit Credit Union learned it’s critical to do the following:
- Review your plans with legal counsel. Some states have laws governing “Commercial co-ventures,” which could include charitable activities that also include compensation.
- Work with your credit card processor to set up the Global Good Card as a separate BIN - this makes it easy to track and manage card activity and donations. Summit uses this information to facilitate monthly payments to WOCCU.
- Build off an existing card program. This makes it easier to administer the program and easier for members to choose it. Summit offers the same level benefits as our VISA Platinum Rewards card (one point for each dollar spent or 1% cash back).
- Offer the program at no cost to members.
- Give members the option to make an additional automatic annual donation on their own. We recommend a fairly low dollar amount (our program uses $10) to drive higher adoption.
- Work closely with your training and sales team to ensure they have the tools they need to explain the program to employees.
- Create sales tools for staff to explain your credit card options to members and help them choose the one that’s best for them.
- Ensure that all employees know what WOCCU is and the role they play around the world, but lead with the benefit: helping provide affordable financial education and access to the people who need it most.
- Feature the card any time you have an event. Two logical types of events: any time you’d already be sharing credit card options and any time you want to communicate the role your credit union plays in supporting the larger community.
- Share with your select employer groups - this captive audience tends to be quite receptive to messages from their credit union.
- Support with an omni-channel marketing strategy, just as you’d promote any other credit union offering.
- Work closely with your training and sales team to help explain the benefits to employees and how to help members select the card that’s best for them.
EXPERT ASSISTANCE
Have a question about the program? Looking for advice? These Summit contacts are happy to help.
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Diane Czerwonka, VP - Ops Support: [email protected]
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Jamie Bay, AVP - Marketing: [email protected]
Together, we can make a world of good.
We’re excited to offer our tools and support to benefit the impactful work of World Council and look forward to working with you.
Want to share more of the Global Good Card program with others in your organization? Download our free whitepaper for complete program details.
READY TO GET STARTED?
Complete the form below and we'll send you all the details.
GLOBAL GOOD CARD PROGRAM FAQs
Summit launched the Global Good Card in 2016 as a way to support the World Council of Credit Union’s (WOCCU) efforts and as a way for our members to help people throughout the world become financially self-sustaining. We made our marketing materials and best practices available for the credit union industry to help more credit unions do the same. But that’s it. You can design your own credit union’s program however you’d like. If you want to use our materials, help and support, we’re here for you. If not, that’s fine too!
No. Feel free to use the name “Global Good” for the card program if you’d like. Or develop a different name. Your choice.
We provided an outline of our program as an example only. You choose how you would like your program to work.
It’s up to you. Summit currently doesn’t offer the Global Good Card to business cardholders, but you can if you’d like.
Summit currently offers it as a credit card, but you can offer it as a debit card.
No. This is your program to set up and implement. We provided our program and marketing materials as an example. We will certainly assist you in implementation and offer guidance if you would like.