State of Streaming Services
VirtualAVOD and New Revenue
VirtualConsumers and Streaming Services Viewing Habits, Research Workshop
Workshop In-PersonBuilding Audiences & Revenues in a Saturated Market
In-PersonThis session highlights the latest in the streaming services landscape. Including key trends, market dynamics, and consumer behaviors shaping the industry. Speakers highlight the competitive strategies of major players, the impact of new entrants, and the ongoing challenges in content creation, distribution, and monetization. This session aims to provide a snapshot of where streaming services stand today and insights into where they are headed.
02:00 PM CT
02:15 PM CT
02:45 PM CT
Focus on the growing importance of Advertising-Based Video On Demand (AVOD) in the streaming industry. This session will discuss how AVOD models are creating new revenue opportunities for content creators and distributors. Speakers address successful AVOD strategies, the balance between ad revenue and user experience, and how data analytics is used to optimize advertising effectiveness. The session will also explore emerging trends and future possibilities in the AVOD space, including the integration with other revenue models and the potential impact of new technologies.
11:00 AM CT
11:15 AM CT
11:45 AM CT
Research workshop hosted by Parks Associates and featuring Parks Associates analysts and consumer research.
01:00 PM PT
This session addresses current market trends, including key players and industry dynamics, and discusses implications for stakeholders.
01:30 PM PT
This session explores how niche streaming services can achieve profitability through specialized strategies, focusing on differentiation from major players.
02:15 PM PT
This session assesses the CTV ecosystems, examining consumer demand, quality of experience, and customer journey mapping.
02:30 PM PT
02:45 PM PT
This research presentation analyzes user preferences for ad-based streaming models, identifying demographic and behavioral segments for targeted advertising.
03:00 PM PT
This session discusses strategies for content creation and marketing specifically for FAST and AVOD platforms, with an emphasis on engagement and revenue maximization.
03:45 PM PT
This presentation panel shares examples and results of real applications of generative AI in entertainment, exploring its capabilities in process efficiencies, content creation, distribution optimization, and audience engagement.
04:15 PM PT
05:00 PM PT
05:15 PM PT
07:00 PM PT
Future of Video returns to Los Angeles in 2024, at the Marina del Rey Marriott.
08:30 AM PT
09:00 AM PT
This session sets the stage for the day, focusing on the evolving market conditions and strategic responses.
09:15 AM PT
This session forecasts the future of television, discussing the future of live broadcast, growth of vMVPDs, and next-generation technologies including ATSC 3.0.
10:15 AM PT
10:45 AM PT
11:15 AM PT
This session explores innovative content strategies, focusing on new formats, the impact of mobile video consumption, and windowing tactics to capture audience interest.
12:00 PM PT
12:30 PM PT
01:30 PM PT
This research presentation provides an in-depth analysis of the sports streaming market, highlighting current trends and future opportunities.
01:45 PM PT
This session assesses how sports rights are impacting the competitive landscape and discusses various strategies for monetizing sports content on streaming platforms, examining effective models and practices.
02:45 PM PT
03:15 PM PT
This session explores how streaming services can enhance content discovery, personalize experiences, and implement strategies to reduce churn.
03:45 PM PT
This session examines bundling and aggregation strategies, including new offerings from super aggregators, and best practices to improve subscriber acquisition and retention.
04:30 PM PT
05:00 PM PT
05:30 PM PT
08:00 AM PT
09:00 AM PT
Parks Associates opening comments highlight the power position of the streaming platforms, sharing data on consumer’s platform preferences, and an overview of the latest demand for streaming services.
09:15 AM PT
This session discusses the role of generative AI in revolutionizing content production, personalization, and monetization strategies.
10:15 AM PT
10:30 AM PT
This research presentation examines the rising demand for interactive video features, such as chatting, polling, and shopping, highlighting how they can enhance viewer engagement.
10:45 AM PT
This session discusses the potential for interactive video to open new revenue streams in advertising, consumer engagement, commerce, and betting and reshape the economic landscape of streaming.
11:30 AM PT
12:30 PM PT
This research presentation explores the role of services, bundles, and the rise of the subscription aggregator. Parks Associates presents research from its latest consumer survey work.
12:45 PM PT
01:15 PM PT
This session outlines effective marketing strategies for the modern video viewer, focusing on cross-platform engagement and content personalization.
02:00 PM PT
This keynote panel highlights the ad-buyer point of view as video distribution transitions from pay TV to streaming, and a more fragmented market.
02:45 PM PT
