MAUI, Hawaii – John Soules Foods, Tyler, Texas, was recognized with the Value-added Products Processor of the Year award at the Certified Angus Beef ® Annual Conference, held in Maui Sept. 26-28, for leadership in product quality, marketing and sales. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for great-tasting beef.
In 1994, John Soules Foods turned its focus to offering value-added meats, like marinated and fully cooked beef and chicken strips. The company’s specialties today include 10 Certified Angus Beef ® brand items, including fully cooked, ready-to-shred brisket. John Soules Foods’ creativity brings innovation to fresh and frozen beef cuts, helping retailers and restaurateurs offer great-tasting beef. Training and promotions supported the team’s focus on the brand, helping the company to earn the Top Sales Volume Processor award, as well.
About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which began when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers worldwide with superior beef through a gate-to-plate network of family ranchers, retailers and chefs. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Instagram and LinkedIn.
