TUCSON, Ariz. — In an ongoing effort to enhance the fan experience and at the request of fans, the University of Arizona is extending beer and wine sales to the general public at Arizona Stadium.

"In November, we placed an emphasis on efforts to engage with fans in order to gather feedback on how we can improve and provide the best gameday experience possible," said Vice President and Director of Athletics Dave Heeke. "This includes reviewing survey results, emails, social media, and face-to-face conversations. We've spent a lot of time listening. Having the ability to enjoy wine or a beer at the game was frequently mentioned in the feedback we received."

Beer and wine sales are the latest in a series of enhancements Arizona Athletics and the university have made to Arizona Stadium. Other improvements include:

• Expanding performances by the Pride of Arizona Marching Band
• Adding local food vendors
• Providing more score and stat updates on the videoboard
• Hiring a new PA announcer
• Reducing ticket prices for certain sections
• Introducing new seating in the ZonaZoo student sections on the stadium's east side
• Adding several new restroom and concession areas on the lower south side

The UA will offer beer and wine sales to all patrons of legal drinking age starting with the opening football game against BYU on Sept. 1. The UA was granted an extension of premises for its existing license by the Arizona Department of Liquor Licenses and Control on July 24, following inspections by three City of Tucson agencies.

Beer and wine are currently available to people with private club or box seats at football games and to the general public at baseball games at Hi Corbett Field. The UA also has a permit to sell beer and wine at McKale Memorial Center.

The UA will contract with a professional, licensed concessionaire experienced in selling and serving alcohol in a highly regulated and controlled environment. There will be a limited number of concession stands with alcohol sales, which will begin 90 minutes before kickoff and conclude before the end of the third quarter.

Currently, more than three dozen college football stadiums – up from seven in 2007 – sell beer, including the PAC-12's Arizona State University, University of Oregon, Oregon State University and Washington State University.

Football season tickets, flex packs, Wildcat Mobile Pass, group tickets and single-game tickets are on sale now.  Learn more at ArizonaWildcats.com/FB and get your tickets today.